Building a Strong Employer Brand: Attracting Top Talent

Attracting and maintaining top talent is crucial in today’s competitive employment market.  

As a HR or talent acquisition manager, you know company branding is crucial. It’s not merely about filling roles but also about recruiting the ideal individuals who will flourish in your organisation.  

So, let’s discuss how to improve your employer brand and recruit top personnel.  

1. Enhance Your Online Presence  

In the digital era, applicants typically form their initial image of your company online. Every interaction counts, from your corporate website to social media.  

A Forbes survey found that 70% of job seekers research a company’s internet presence before applying. Think of your website as a shop. It should be welcoming, educational, and represent your corporate culture.  

To enhance your online presence, you can showcase your company’s unique values. Share employee testimonials or workplace footage. This gives prospects a taste of working with you and helps them picture themselves on your team.  

Also, use social media to interact with candidates. According to Glassdoor, 79% of job seekers use social medianetworks to find job opportunities. So, share corporate culture, achievements, and planned events. This will keep your audience updated and let them connect with your brand more personally.  


2. Prioritise Employee Experience  

A favourable work environment is fundamental in securing and maintaining high-calibre staff. After all, your employees are your best brand ambassadors. They’re more likely to speak highly of your organisation when they feel valued.  

CIPD research found that 85% of workers prioritise corporate reputation when contemplating a job offer. To prioritise employee experience, start by listening to your employees’ feedback. Surveys, focus groups, and one-on-one talks may reveal their requirements and preferences. Then, take action based on their feedback to improve the employee experience continuously.   

Another way to enhance employee experience is to invest in professional development opportunities. Ciphr found the top 50 UK staff training categories in Google search data from over 100 providers. First aid, upskilling, and training were the most Googled employee training topics, with 16,000 monthly searches.  

So, provide workers with training or mentoring to enhance their talents and show that you care about their success.  


3. Offer Competitive Compensation and Benefits  

Salary isn’t the only element people consider when applying for jobs, but it’s crucial. Employers must provide competitive pay and benefits to recruit and retain outstanding people. The ONS reported a 4.5% increase in the average weekly earnings of full-time UK employees over the previous year.  

As such, perform market research to verify that your pay offers match industry norms. In addition to a basic wage, offer health insurance, retirement plans, and wellness initiatives.  

In addition, make your salary and perks clear throughout the hiring process. Explain what you provide and how it compares to industry competitors. This will help applicants make educated judgment and show your impartiality and honesty.  


4. Foster Diversity and Inclusion  

Diversity and inclusion are crucial for a good workplace and recruiting top talent. Candidates desire jobs in diverse, inclusive companies.  

Equality and Human Rights Commission (EHRC) study shows 58% of workers would quit if they felt their workplace culture was not inclusive. Examine your recruiting and corporate policies to promote diversity and inclusion. Are they fair and inclusive? Do they encourage diversity within the company? If not, try making adjustments to make your workplace inclusive.  

Additionally, consider creating opportunities for employees to engage in diversity and inclusion initiatives. This might involve seminars, training, or cultural events celebrating diverse ideas. Promoting inclusivity can attract top talent and build a more inventive workplace.  


5. Promote Work-Life Balance  

Finally, work-life balance is crucial to recruiting and maintaining top personnel in today’s fast-paced world. Candidates want to work for companies that value work-life balance.  

Start with remote work, flexible hours, or shorter work weeks to promote work-life balance. UK Office for National Statistics research shows 27% of workers work remotely. Employees can better balance work and life.  

Also, encourage personnel to take time off and prioritise their health. Reduce work hours or take vacations to avoid burnout.  

Promoting work-life balance attracts top talent and fosters a more engaged workforce.  


Key Takeaways

These strategies may help you hire top people, but keep in mind that you must assess and adjust your workplace branding to meet employee needs. Being adaptive may help you build an employer brand that attracts great talent and succeeds long-term. 


Want more insights like these? Stay ahead in the game with Vivo Talent. Subscribe to our newsletter for the latest trends, tips, and best practices in strategic recruitment delivered straight to your inbox. | [email protected] 


(Published via