CASE_STUDY:
TRT Lighting

TRT Lighting

COMPANY:

TRT Lighting Ltd

SECTOR:

Manufacturing

SPECIALISM:

Sales & Marketing

About

TRT Lighting Ltd is a leading British manufacturer of energy-efficient lighting solutions, specialising in exterior lighting applications such as street lighting, architectural lighting, and bespoke luminaires. With a strong reputation for quality, innovation, and performance, TRT sought to expand its UK sales team to meet growing demand and strengthen its presence across key regional markets.

Client Overview

TRT Lighting required experienced Lighting Sales Engineers with a deep technical understanding of lighting products, solid regional knowledge, and the ability to build strong relationships with local authorities, consultants, and contractors.

Their ideal candidates needed:

  • Proven sales success in the exterior lighting sector
  • Strong technical knowledge of LED solutions and photometric data
  • Regional client networks
  • The ability to represent a premium British brand with professionalism and integrity

Despite being an established brand, TRT faced challenges due to:

  • A limited talent pool with both technical and commercial expertise
  • Strong competition from other manufacturers in attracting top sales talent
  • The need to fill multiple roles across different regions concurrently

Our Results

  • 3 key regional hires placed in under 8 weeks, covering the Midlands, South East, and North West
  • All candidates had a minimum of 5 years’ experience in exterior or architectural lighting sales
  • TRT reported an immediate uplift in regional sales activity and client engagement
  • One candidate secured £1.2m in new project wins within their first six months

Our Approach

Vivo Talent partnered closely with TRT Lighting to deliver a tailored recruitment solution. This included:

  • In-depth Briefing
    We worked with TRT’s senior leadership and HR teams to fully understand the business needs, technical requirements, and company culture.
  • Targeted Search Strategy
    Leveraging our specialist network in Lighting & Electrical Sales, we conducted a focused headhunting campaign. We targeted passive candidates with proven track records in exterior lighting sales, regional expertise, and existing client relationships.
  • Competency-Based Screening
    Each candidate was assessed for technical proficiency, sales performance, and cultural fit. We conducted first-round interviews, technical evaluations, and background checks before shortlist submission.
  • Client Collaboration
    Weekly progress updates, market insight sharing, and feedback loops enabled TRT to remain agile and adjust criteria where needed.

Why it matters

This case study highlights our ability to deliver niche, high-impact hires in technical sales. With a deep understanding of the lighting and electrical engineering market, Vivo Talent ensures our clients gain access to top-tier talent who drive commercial performance.

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